A trusted brand in Ireland since 1984 • Family Business • ISO 9001-2015 • ECOVADIS
Pioneers for sustainable
corporate gifting
We are a family-run corporate gift company, supporting global brands to connect with their people. We have always focused on selecting gifts that made sense for business and also our suppliers. We have taken our responsibility seriously and are 100% committed to bringing sustainability into each and every part of our business.
Sustainability is at the heart of our business.
As a family-run company in Ireland since 1984, we have consistently prioritised selecting gifts that are not only meaningful for businesses but also beneficial for the environment and society. Our commitment to sustainability is evident across all areas of our operations, from responsible product sourcing to fostering ethical supply chain partnerships. Since 2021 we have moved our focus entirely into sustainable and eco gifting.
We are proud to share that we have been awarded a Medal by EcoVadis, placing us in the top 35% of companies assessed across all industries. This recognition reflects our commitment to sustainability, ethical business practices, and continuous improvement in environmental, social, and governance (ESG) performance. As part of a global network of responsible businesses, we remain dedicated to making a positive impact and driving progress toward a more sustainable future.
FOREST NATION: Promotional gifts with real purpose and impact

Meaningful

Sustainable

Impactful
In a world that demands environmental responsibility, we believe in taking tangible steps towards a sustainable future. Forest Nation is an organisation committed to global reforestation and ecological preservation. With a vision of a healthier planet, the organisation focuses on large-scale tree planting, community empowerment, and environmental education.
That’s why we’re excited to announce our new partnership with Forest Nation. From now on for every €2,500 we will plant 50 trees in our ASA Forest in Tanzania.
Our partnership with Forest Nation marks the beginning of a new chapter in our commitment to environmental sustainability. As we plant the seeds of change today, we envision a future where forests thrive, ecosystems flourish, and the world is a greener, healthier place for generations to come. Join us in cultivating a sustainable tomorrow, one tree at a time.
Let ASA future-proof your business
At ASA Brands, we’re committed to helping businesses future-proof through sustainability. As regulations like the EU’s CSRD evolve and consumer expectations rise, we support companies in reducing their Scope 3 emissions through eco- friendly sourcing, circular economy practices, and a fully sustainable supply chain. From organic cotton and recycled materials to responsible production and delivery, we help brands align with ESG standards while protecting the planet. Sustainability isn’t just a requirement—it’s a chance to lead, innovate, and create lasting impact.
#ThrowbackThursday to our unforgettable 30th anniversary celebration at the Silver Springs Hotel 🎉 Hard to believe that was already 10 years ago! This year, ASA Brands proudly celebrates 40 years of creativity, innovation, and partnerships that made it all possible. Here’s to the past, present, and future!
#tbt #40yearsofasa #businessmilestone #sustainablegifting #corporategifting #businessanniversary #familybusiness
We are excited to announce that we are now adding Thule to ASA Brands` premium line up!
From stylish everyday backpacks to smart travel accessories, Thule delivers high-end, practical gear that impresses every time. Reach out to us for customised Thule merchandise today!
#asabrands #corporategifting #sustainablegifting #thule #familybusiness #ecogifts
It’s hard to say farewell to one of our team members at the best of times, but when Kelly joined us as a Marketing Intern in July 2023, we thought it would only be for 5 months.
However, she fell in love with Ireland (definitely has some roots here. The clue is in her name!!) and decided to come back to Ireland for a year when she finished her degree at Endicott College.
We are so sad to see her go - we wish her all the very best in her career. We’ve loved having her be part of our ASA / Forware team.
#ThrowbackThursday to January 2020 when Michelle and Caroline attended the PSI (Promotional Product Service Institute) Convention in Düsseldorf - an annual tradition for us up until 2020. That year was especially memorable, as our 30-year membership with PSI was officially recognised at a special reception, where these photos were taken.
An unforgettable trip filled with inspiring ideas, great conversations, and the incredible energy that only comes from being surrounded by creative minds and forward-thinking brands in the promotional products industry.
@michellejohnson500 @carolinebourkemartin @aodhbourke
#40yearsofasa #familybusiness #psi #corporategifting #businessmilestone
Bring your brand to life... brick by brick with ASA Brands!
Introducing custom creations using 100% original, sustainably re-used LEGO® bricks.
Perfect for:
🔹 Team building
🔹 Client gifts
🔹 Showcasing your company culture in a fun way
From logos to products to full-scale displays, if you can imagine it, we can build it.
Let’s make something unforgettable. 🚀 Contact us today to bring your brand to life!
#asabrands #sustainablegifting #corporategifting #lego #familybusiness #customgifts
As we look back on four decades of creative campaigns and brand experiences, we’re throwing it back to some of the fun we had bringing ideas to life - like the pop-up shops we created for Meta, Facebook, LinkedIn, and Kerry.
What began as internal webshops grew into full-on in-office pop-up stores, turning everyday spaces into engaging, on-brand experiences. Today, we continue to create custom webshops and physical brand activations for companies of all sizes—helping teams connect through curated merch that inspires, excites, and unites.
@aodhbourke @carolinebourkemartin @michellejohnson500
#ThrowbackThursday #40yearsofASA #businessmilestone #marketing #popupshop #familybusiness
Throwback to 2024 when ASA Brands won Silver at the Family Business Awards for Professional and Business Services! 🏆
This award was a proud moment for our team and a testament to the strength, commitment, and values that define our family-owned business. Thank you to everyone who has supported us along the way-our team, clients, and community. Here’s to building on this legacy for years to come!
@michellejohnson500 @carolinebourkemartin @aodhbourke
#40yearsofasa #asabrands #familybusiness #corporatemilestone #throwbackthursday
Throwback to the 2020 global pandemic. When the world shifted, so did we. The ASA team adapted quickly to remote work, embraced virtual collaboration, and found creative ways to stay connected while staying apart. From makeshift home offices to socially distanced check-ins, we navigated uncertainty together with resilience, flexibility, and heart.
Grateful for the strength of our team and the support of our community during such a challenging time!
@michellejohnson500 @carolinebourkemartin @aodhbourke
#ThrowbackThursday #40yearsofASA #businessmilestone #pandemic #workfromhome